This Is My Life’s Mission
I did not start NVOX because I was looking for the next company to build. I had built companies before, but NVOX came from somewhere completely different.

I grew up in a family where success was never guaranteed. I was identified as gifted in second grade, yet throughout my years in school, I was repeatedly described as a failure. It was clear that I had ability, but the system around me could not understand why I struggled so much to use it.
As a child, I dreamed of becoming a physician. I was told again and again that it would never happen. Not because I was not intelligent enough, but because I could not learn and function in the way the system expected me to.
I was diagnosed with ADHD and dyslexia at the age of 30. The diagnosis gave names to things that had followed me for years, but it did not give me the context. Like many people, I thought ADHD was mainly about attention and concentration. Difficulty focusing, distraction, forgetfulness, and restlessness. I knew I had ADHD, but I did not truly understand what it could mean in a person’s life.
That understanding came fourteen years later.
In January 2023, I was at a family dinner with a psychologist who worked in a maximum security prison in California. I told her about my late diagnosis, and she explained what ADHD could really mean. Not simply difficulty concentrating, but a significant condition that can affect education, work, relationships, impulse control, health, decision making, and the way a person understands themselves.
During that conversation, she told me that, in her professional experience, at least half of the people she encountered in prison appeared to be living with ADHD that had never been properly diagnosed or understood.
I could not stop thinking about it.
I did not accept her estimate as a scientific figure that could be applied to every prison. I accepted it as a question I had to understand. For about six months, I read countless studies and spoke with many professionals. The deeper I went, the clearer it became that ADHD is represented among incarcerated populations at a much higher rate than in the general population.
Not because ADHD makes someone a criminal. It does not.
I understood that when such a significant condition remains unidentified, misunderstood, and unsupported for years, the consequences can accumulate. They can affect education, employment, relationships, health, substance use, decision making, and interactions with systems that see the behavior but do not always see the person behind it.
During that research, I also learned about the relationship between ADHD, reduced quality of life, and an estimated gap of years in life expectancy. That was when I understood that we were not talking only about concentration, grades, or productivity. We were talking about entire lives.
And yet, we live in a time when people say that everyone has ADHD because of phones, screens, and social media. I reject that.
Everyone gets distracted sometimes. Not everyone has ADHD.
When ADHD is turned into a joke or a fashionable label for poor concentration, it diminishes a real and serious condition, and the people who live with it every day.
At the same time, I began to understand how difficult it can be to access an assessment. Families may wait a very long time through public, educational, and healthcare systems. A comprehensive private assessment can cost thousands of dollars, and even then it may not be available quickly.
The result is unacceptable. People need answers so they can understand themselves and receive support, yet the path to those answers can be slow, expensive, fragmented, and inaccessible.
At 30, I knew I had ADHD. At 44, I understood the context and the price people may pay when they remain undiagnosed, when their diagnosis is never properly explained to them, or when they spend years without the right support.
During that conversation, she told me that, in her professional experience, at least half of the people she encountered in prison appeared to be living with ADHD that had never been properly diagnosed or understood.
That was the moment when NVOX stopped being another company I was building.
It became my life’s mission.
I want people to understand themselves earlier. I want parents to receive answers before their child begins to believe that they are lazy, difficult, or simply not good enough. I want adults to stop blaming themselves for years of struggle that nobody helped them understand.
I want clinicians to have better tools, better organized information, and more time to do what only a professional can do: see the person behind the information, understand the story, and apply clinical judgment.
I believe technology can make assessment more accessible, organized, and thorough. But it should never replace the person who understands the story and makes the professional decision.
For me, the mission is bigger than the technology. I refuse to accept a reality in which a high quality assessment is mainly available to people who have money, connections, or the good fortune to live near the right specialist. That is also why NVOX Foundation exists.
If You Feel You Did Not Receive the Service
You Deserved, Contact Me
I know that no company and no system are perfect. Mistakes can happen, things can be delayed, and sometimes a person can leave feeling that nobody listened or that their problem was not handled properly.
But to me, that is not just another customer service ticket.
If I learn that someone came to NVOX during a vulnerable moment and left feeling that we failed them, I genuinely lose sleep over it. Seriously. That is the truth.
If you contacted us through the usual channels and still feel that you did not receive an answer, that the service was not good enough, or that something simply does not feel right, send me a text message or contact me on WhatsApp.
I may not always be able to respond immediately, but I will read the message myself. I will look into what happened and do everything I can to respond personally and make it right.
Behind every case is a person. I never want NVOX to forget that.
NVOX is not another company to me. It is the work I have chosen to give my experience, my time, and my life to.
This is not a slogan written to sound good on a website.
This is my life’s mission.
Shlomi David Grandes
Founder and CEO, NVOX
